PRESS RELEASE: Keto Krisp® Elevates Brand to Showcase Spirit of CanDo, Celebrating Category Leadership, Increased Distribution and Launch of First Plant-Based Flavor
Fueled by Founder Adam Bremen’s own story and the desire to empower others to live a CanDo lifestyle, the snacking platform’s hero product, Keto Krisp, is seeing momentous sales growth, as the #1 Keto bar in Whole Foods So Pac, Wegmans, Publix and the Fresh Market*
Los Angeles, Calif. January 4, 2021 – Keto Krisp® (www.tastecando.com), a line of low-carb, low-sugar and delicious-tasting keto bars, is gearing up for growth with the announcement of its rollout to CanDo, as an umbrella brand and snacking platform, priming the company for innovation and category expansion, within and beyond Keto Krisp, just reported as the #1 Nutrition Bar Brand in Whole Foods So Pac¹.
The elevation of the brand to CanDo carries out the team’s mission to inspire and empower a community of CanDoers to live a healthier, more-fulfilling lifestyle. In doing so, January 4th has been recognized as National CanDo Day, coinciding with a community-focused campaign to embrace inspiring stories of courage and ambition.
While Keto Krisp’s new, yet subtle, packaging changes to reflect the CanDo logo and manifesto will roll out over the next several months, the mission of CanDo has been part of the brand since day one, stemming from Founder Adam Bremen’s personal journey and reason behind launching the brand, back in 2017.
Born with Cerebral Palsy, Bremen has used an electric wheelchair for mobility, since the age of two. From an early age, his parents fostered the mentality that “Life would always be about you CanDo, not about what you can’t.”
“I’ve spent my entire life being encouraged and pushed to be less defined about what makes me different, and more focused on the opportunities that are available to me, instilling in me what I can now define as the ‘CanDo’ spirit,” said Bremen. “It’s that very spirit — matched with the fact that life is too short to eat shi##y tasting bars — that fueled the launch of Keto Krisp, delivering on taste, quality and nutrition, as well as creating a space for vulnerability, empowerment and motivation.”
According to recent data, Keto Krisp as the #1 Keto bar in Whole Foods So Pac, Wegmans, Publix and Fresh Market¹, as well as the #1-rated Keto bar on Amazon².
“We knew early on that Keto Krisp needed to gain solid traction in the market, so we could reach more people with the CanDo spirit, and I am so proud to say that in just a few years, we’ve seen that become a reality.”
After experiencing consistent wins across retail and e-comm and closing a $1.5 million funding round, with investors including Enlightened Access LLC, led by The Giannuzzi Group, Bremen and his team welcomed CPG veteran and entrepreneur Matt Clifford as CEO in May 2020. After stepping down as Co-Founder and COO of Barnana, Clifford joined Keto Krisp to aid in the brand’s retail expansion and strategically build out the CanDo platform for innovation and growth, in 2021 and beyond.
“The Keto category had been picking up serious momentum, with high adoption rates amongst consumers on all ends of the spectrum; whether strict keto or seeking a low-carb, low-sugar and quality protein snack,” said Clifford. “Match those growth trends with an incredible-tasting product and a founder whose purpose and passion is contagious — the brand is 10’s across the board. I couldn’t wait to dive in and help take an already winning brand to the next level.”
As per the report published by Fior Markets in February 2020, the global Keto diet market is expected to grow from $10.3 billion in 2018 to $17.8 billion by 2026 at a CAGR of 7.1%. And, with innovation at the forefront of the company’s initiatives, CanDo’s plans to diversify its product offerings beyond its current four SKU’s begins with the January launch of its first plant-based flavor: Limited-Edition Almond Butter Blackberry Jelly.
The online-only flavor is being shared with CanDo’s top customers and available for only a limited time, as the company further develops its future, plant-based product line.
“The announcement of CanDo as a broader snacking platform is the result of months of research, strategy and working with our retail partners to understand what they want to see on their shelves,” said Bremen. “And while the data and sales speak for themselves, we’re obsessed with delivering on what our consumers need to support their lifestyles, so listening intently to our loyal community will continue to be our driving focus for everything we do at CanDo.”
Keto Krisp’s current line of low-sugar, low-carb flavors, including Almond Butter Chocolate Chip, Almond Butter, Chocolate Mint and Chocolate Raspberry, are available online and in-store at Whole Foods SoPac, Wegmans, H-E-B and Publix and Sprouts, with expansion into Costco in early 2021.
For more information, visit www.tastecando.com
24 WEEK $$/ TDP IN WFM SOPAC AS OF 10.03.20 NIELSEN DATA
HIGHEST-AMAZON RATING OF ALL KETO PROTEIN BARS, AS OF AUGUST 2020
CanDo (www.tastecando.com) is driven by a mission to inspire and empower a community of doers, dreamers and believers to live a healthier, more-fulfilling lifestyle, every day.
Founder Adam Bremen was born with Cerebral Palsy and has used an electric wheelchair for mobility his entire life. From an early age, he was instilled with the mentality that, “Life would always be about you CanDo, not about what you can’t.”
Keto Krisp is the result of Bremen’s weight-loss journey, after discovering and adopting the Keto lifestyle, and the search of a delicious, on-the-go snack he couldn’t find on the market. Keto Krisp’s line of low-sugar, low-carb protein bars is the perfect combination of premium nutrition, unrivaled taste and a crave-worthy crunch that puts it in a league of its own.
Together, with CanDo’s products and commitment to empowering its community, they’re committed to being there every step of the way. It’s about what you CanDo.
For more information, visit www.tastecando.com
About Adam Bremen, Founder of CanDo
My name is Adam Bremen and I am the Founder of CanDo - maker of Keto Krisp protein bars!
At CanDo, our mission is to inspire and empower everyone to live a healthier lifestyle every day.
Why? I was born with Cerebral Palsy and have used an electric wheelchair to move around my entire life. From an early age, my parents instilled in me that life is about what I CAN DO, not what I can’t do.
It is this very spirit that propels us forward, pushes us to seek better, do better.
And it is this spirit that defines our drive to make the best products we can.
At 42, I was overweight and needed to make a change. I transitioned to a keto-based diet and began exercising daily. I lost 65lbs! During my weight loss journey, I couldn't find an on-the-go snack that tasted good. So, I created Keto Krisp, the perfect combination of a protein bar with an unrivaled taste and premium nutritional ingredients.
After all, life's too short to eat sh##y tasting bars.
Today, we at CanDo invite you to join the tribe, whether Keto or not, and embody the CanDo spirit.
To do, instead of dream. To decide to live the way you want.
And together, with our products and commitment to empowering our community, will be there every step of the way.
It’s about what you CanDo.
- Adam Bremen